Digital Marketing Manager Job at VHCS, Chicago, IL

d0hncUkvNS9QZFZHVnVBVHlHcHhhRVEzV0E9PQ==
  • VHCS
  • Chicago, IL

Job Description

We are seeking an experienced and driven digital marketing manager to oversee and execute our digital marketing strategies across various channels and maintain and update website as needed. The role will have a focus on patient education and serve as the ambassador for in patient advocacy groups. The ideal candidate will create, implement, and optimize campaigns and collateral that increase brand awareness, generate leads, and drive sales. You will collaborate with cross-functional teams to ensure alignment with our overall marketing goals while reporting to the Director of Marketing.

Qualifications

  • Bachelors degree in marketing, communications, business, or a related field.
  • 3+ years of experience in digital marketing.
  • Proven experience in leading successful digital marketing campaigns.
  • Strong understanding of SEO, SEM, and paid media management.
  • Scaling new heights in neurological testing.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads,Facebook Ads Manager, and email marketing platforms.
  • Proficiency in social media platforms such as Facebook, X, Instagram, YouTube, and LinkedIn.
  • Strong written and oral communication skills, with the ability to empathize with patients and represent the company with patient advocacy groups.
  • Strong analytical and problem-solving skills, with the ability to interpret data and metrics.
  • Excellent communication and leadership skills.
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously.
  • Familiarity with marketing automation tools (HubSpot preferred).

Preferred

  • Certification in Google Analytics, Google Ads, or other relevant digital
    marketing platforms.
  • Experience with WordPress and BetterDocs.
  • Experience in B2B/B2C marketing.
  • Experience in healthcare, preferably in clinical diagnostics.

Responsibilities

  • Oversee the planning, execution, and management of digital marketing campaigns across channels, including social media, email, paid search, and display advertising.
  • Oversee maintenance and update website.
  • Develop and supervise the content strategy for digital platforms to ensure engaging and brand-aligned communication.
  • Drive organic and paid search initiatives to optimize search engine rankings and increase website traffic.
  • Track, analyze, and report on digital marketing performance, identifying opportunities for improvement and making data-driven decisions.
  • Work closely with creative, sales, and product teams to ensure consistency across all digital channels and campaigns.
  • Manage the digital marketing budget, ensuring cost-effective allocation of resources across campaigns.
  • Keep up to date with the latest trends and best practices in digital marketing, identifying new growth opportunities and technologies.

Job Tags

Similar Jobs

Lincoln Park Zoological Society

Guest Engagement Fellow Job at Lincoln Park Zoological Society

Lincoln Park Zoo inspires communities to create environments where wildlife will thrive in our urbanizing world. The zoo is a leader in local and global conservation, animal care and welfare, learning, and science. A historic Chicago landmark founded in 1868, the not-for... 

Blue Aspen

Digital Marketing Sales Representative Job at Blue Aspen

 ...Blue Aspen Marketing is searching for a driven and results-oriented Digital Marketing Sales Representative to join our growing team in Gilbert, AZ. In this exciting role, you will play a pivotal role in securing new leads and converting them into long-term clients by... 

U.S. Army

Petroleum Supply Specialist Job at U.S. Army

 ...for physical work Future Civilian Careers: The skills you learn will help prepare you for a career with oil refineries, pipeline companies, and tanker truck and ship lines. Key Healthcare Benefits : TRICARE Health Plan : As a member of the U.S. Army,... 

Bajong

Oracle Database Administrator, Senior - Remote Job at Bajong

High skilled oracle database administrator with 8 years of experience in oracle database version 10g, 11g, 12c and 19c in development and production environments I have proactively monitored and tuned system available resources using tools and utilities like OEM, customized... 

B.E.L. Associates, Inc.

Internal Medicine with Residency Stipend/ Loan Forgiveness in Western PA City Location Job at B.E.L. Associates, Inc.

 ...residency stipend, and educational loan incentive. Excellent employer with competitive base salary, PTO, CME days and stipend, Occurrence-based malpractice insurance, pension plan, relocation and much more. First and Second year residents encouraged to apply. H1b available....